Over the last 12 years, I've worked on many aspects of Holland America Line's direct marketing efforts. The beautiful cover imagery disguises complex client needs and detail-driven production processes that are required to complete these projects accurately, every time.
Creating and adapting repeatable processes has been a key to success—my team managed tight timelines while staying consistently under budget. My workflow and asset management experience has provided the client an average production cost savings of over $175,000 annually.
From art direction and electronic production to asset and resource management, I've provided a wide range of services for Holland America Line, while maintaining constantly evolving brand standards and collaborating with multiple partners to create a unified brand experience.